There was a time when Artist Development was imperative to a career in the music industry; when record labels put the time and effort into developing an artist who would be sustainable. When providing them with knowledge of the industry and developing their talent for performing, songwriting and recording was paramount and then giving them further access to industry contacts whilst providing them with opportunities that they couldn’t otherwise achieve.
This all seems to have changed over the years. Very rarely do you now hear the words ‘Artist Development’. Instead this is replaced by ‘Product Development’. More and more emphasis is being placed on record sales and whilst that is what you are ultimately reaching for, you need the tools to get to this point and more importantly stay at the top of your game!
This is where we come in!
We believe that Artist Development and Product Development go hand in hand. You can’t have one without the other but you need to get the balance right.
Coaching new artists and providing them with the initial tools and structure to find their platform is what we want to do. We are as inspired by new artists as we are about established ones.
Likewise, established artists may be requiring a change of direction and haven’t had the right team around them. We want to help to structure and execute a new plan for you to help you reach your goal.
So who are we?
In a nutshell, we are really good friends who decided to become business partners and team up to do what we love in an industry that we love and attempt to conquer the world in our own way!
But here’s a little more about us…
I may be well-known to some as one-third of UK Country Group Honey Ryder. I am also an established musician, producer and sound engineer. You can regularly see me gigging regularly with a variety of rock and pop bands across the local area as well as nationally.
I have recorded in Nashville and Europe and for a variety of artists and I extremely adaptable to all types of musical genres.
I am a Songwriter, Event Planner, Artist Manager and Music Promoter and have worked on the music scene for around 3 years.
I have cowritten with some of the best artists both signed and unsigned and my first cowrite debuted at number 4 of the iTunes chart. My EP ‘Survive’ also debuted at number 4. Two of the tracks from the EP were also awarded Semi Finalist positions in the UK Songwriting Competition.
My latest cowrite charted at number 1 on the Soundclick charts.
I am a member of the music industry bodies CMA, NSAI and BASCA.
Matt and I worked together at his studios, Inspire Music based in Fulford, Staffordshire, for over a year recording my EP and this ultimately resulted in us becoming great friends who both really wanted to work together to offer artists, both new and established, a platform for growth.
We noticed a gap in the market and decided to team up together to bring the Artist Development arm of Inspire Music.
My time in the industry has put me in contact with numerous radio hosts, media & press and this has allowed me to establish myself both within the British Country Music Scene and further afield into New York and Nashville.
We both really want to bring the service of Artist Development back to the forefront of people’s mind and really focus on providing artists with all the tools they need for their career.
Through our services we are offering as standard a Bronze, Silver or Gold package which can include, fully produced singles, EP’s and albums, songwriting support, music videos, photo shoots, social media control and support, profile development, PR, radio tours and management.
We also understand that not everything included within our packages will be required by every artist and unlike other companies out there, we are completely flexible.
To create a bespoke package, all you need to do is contact us for a free consultation so we can discuss your requirements.
We pride ourselves on being passionate about artists and their music. As two people who are artists ourselves, we fully understand the pressures that come with recording and the overwhelming feeling that you can get when you are left to raise your own profile with no support. We want to ensure that this type of pressure is removed so that you can concentrate on making music and achieving exactly what you want to.
We believe in building a community, so we focus working with artists as individuals and provide a relaxed and easy working relationship so you are comfortable in telling us exactly what you want to achieve.
We also pride ourselves on being different from other businesses out there. Our true focus in on the music and the artist. Many music based companies are very corporate and cold to deal with but we are just two friends who joined forces to change this and to make the music industry a nicer place to be!
To view our packages please visit our website here: http://www.inspire-music.co.uk/artist-development
We would love to hear from you so please contact us using the contact form on our website.
Matt & Charlotte